Commercial Redevelopment of Downtown Campus

ClientShaw University

The Challenge

Shaw University embarked on a comprehensive plan to redevelop its downtown Raleigh campus. The goal of this plan is to revitalize university facilities, diversify revenue streams, reinvest in the neighborhood and improve connectivity to downtown Raleigh. The Hayat Brown Team serves as the university’s lead real estate advisor guiding this major project.

Our Approach

  1. Visioning
  2. Market Feasibility and Site Analysis
  3. Program Development
  4. Financial and Deal Structuring


Our team interviewed key university stakeholders and collaborated with leadership to confirm program and project objectives. This clear understanding of financial, facility and student life goals are driving the project.

Market, Feasibility and Site Analysis

Using relevant data from a range of industry sources and public planning documents, we determined the current economic and market conditions around each proposed development site. This analysis assisted our team in understanding the mix of uses and the estimated market value of each site at its highest and best use and informed recommendations to the university.

Program Development

Leveraging our initial analysis as well as additional research into zoning, easements, covenants and other development constraints helped our team to support the development of a rezoning strategy designed to provide the university with additional density and development flexibility. As part of this effort, we also crafted a high-level conceptual masterplan to guide financial analysis.

Financial and Deal Structuring

Our team estimated residual land values for several potential campus redevelopment scenarios. We are currently working with the university to identify potential transaction structures and delivery methods as the university prepares to solicit for development teams.